Over the last few days, Turkish restaurateur Nusret Gökçe became the internet's new obsession thanks to the flamboyant, almost hypnotic way he salts his meats.
And, OK, it doesn't hurt that he looks like he walked out of a GQ magazine, either:
Not surprisingly, Gökçe, who owns the Nusr-Et Steakhouses in Instanbul and Dubai, is now affectionately known as the "Salt Bae" in the online foodie community. But don't let the nickname fool you, because aside from his salting skills, Gökçe is also a master of caressing, spanking, and romancing his meats before slapping them on the grill:
As a result, Gökçe currently has over 1.2 million Instagram followers, along with nine gorgeous, beef-loving children:
Follow Gökçe on Instagram to stay abreast of his salt-sprinkling exploits, then check out some of the funniest online memes he inspired (below) before he inevitably ends up on "The Ellen DeGeneres Show" and this whole thing jumps the shark: