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Hopefully, it won't literally live up to its name.

The Ford F-150 Rattler is a new entry-level off-road model.

The Ford F-150 Rattler is a new entry-level off-road model. (Ford)

Ford is launching a new rugged pickup called the F-150 Rattler.

The F-150 Rattler is based on the XL trim.

The F-150 Rattler is based on the XL trim. (Ford)

The new model combines the entry-level F-150 XL trim with the FX4 off-road option and some special equipment.

The F-150 Rattler's interior features cloth seats and bronze accents.

The F-150 Rattler's interior features cloth seats and bronze accents. (Ford)

The Rattler features a cloth interior with bronze accents, a standard 4x4 drivetrain with locking rear differential, hill descent control, off-road shocks and skid plates. Unique 18-inch wheels, dual exhaus pipes and Rattler logos on the bedsides and fender vents round out the package.

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The Rattler will be offered with SuperCab and SuperCrew body styles and every F-150 engine except for the base 3.3-liter V6. Pricing hasn't been announced, but a 2022 XL SuperCab with the FX4 pkg and a 2.7-liter turbocharged V6 currently starts at around $43,000. F-150 Rattler goes on sale this fall.