The new Ford Maverick compact pickup will be the brand's cheapest model when it goes on sale this fall for $19,995, not including delivery fees, but most of the ones depicted in the advertisements are higher-end models in the $30,000 to $35,000 range.
To get the bargain basement price, buyers will have to go for the Maverick XL, which is very much in the spirit of a work truck.
The front-wheel-drive hybrid comes with black plastic bumpers, 17-inch steel wheels and a cloth interior with a power driver's seat.
Power windows, air conditioning, automatic emergency braking and an Apple CarPlay and Android Auto-compatible infotainment system are standard, but the only available option package adds just blind spot and lane departure warning systems for $540. You'll also have to spend $100 for an acessory tow hitch receiver to take advantage of the 191 horsepower pickup's 2,000-pound trailer rating.
It's a blank canvas that should appeal to customizers and commercial customers, and its 37 mpg combined fuel economy rating enhances the frugality.
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However, those looking for more capability can step up to the non-hybrid all-wheel-drive model for $1,085, which swaps in a 250 hp turbocharged four-cylinder engine with a maximum tow rating of 4,000 pounds.