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Mercedes-Benz is showing its hand in the high stakes, high end electric car game.

The German automaker has unveiled its EQC, which is set to enter production next year and kick off a new $12 billion lineup of battery-powered that will be sold under the EQ name.

EQC

Mercedes-Benz EQC 400 4MATIC, (BR N293) / designo Diamantweiß bright / Exterior: AMG Line / Interior: AMG Line / Der neue Mercedes-Benz EQC - der erste Mercedes-Benz der Produkt- und Technologiemarke EQ. Mit seinem nahtlosen klaren Design ist der EQC ein Vorreiter einer avantgardistischen Elektro-Ästhetik mit wegweisenden Designdetails und markentypischen Farbakzenten außen wie innen. / Der neue Mercedes-Benz ECQ (Stromverbrauch kombiniert: 22,2 kWh/100 km; CO2 Emissionen kombiniert: 0 g/km, Angaben vorläufig) // Mercedes-Benz EQC 400 4MATIC, (BR N293) / designo diamond white bright / Exterior: AMG Line / Interior: AMG Line / The new Mercedes-Benz EQC - the first Mercedes-Benz under the product and technology brand EQ. With its seamless, clear design, the EQC is a pioneer for an avant-garde electric look with trailblazing design details and colour highlights typical of the brand both inside and out. / The new Mercedes-Benz EQC (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures) (MB)

The compact SUV is about the size of the gas-powered GLC and will initially be built alongside it at an assembly line in Bremen, Germany. It features all-wheel-drive provided by dual electric motors with a total output of 402 hp.

Vitally, it features an 80 kilowatt-hour (kWh) battery pack with a predicted range of approximately 200 miles per charge. The Tesla Model X with a 75 kWh battery has a 238-mile range, while the Jaguar I-Pace, which begins deliveries this fall, is expected to be rated from between 220 to 240 miles courtesy of its 90 kWh pack. Using a public DC fast charging station, the EQC’s battery can be filled to 80 percent in 40 minutes.

EQC

Mercedes-Benz EQC 400 4MATIC, (BR N293) / designo Diamantweiß bright / Exterior: AMG Line / Interior: AMG Line / Der neue Mercedes-Benz EQC - der erste Mercedes-Benz der Produkt- und Technologiemarke EQ. Mit seinem nahtlosen klaren Design ist der EQC ein Vorreiter einer avantgardistischen Elektro-Ästhetik mit wegweisenden Designdetails und markentypischen Farbakzenten außen wie innen. / Der neue Mercedes-Benz ECQ (Stromverbrauch kombiniert: 22,2 kWh/100 km; CO2 Emissionen kombiniert: 0 g/km, Angaben vorläufig) // Mercedes-Benz EQC 400 4MATIC, (BR N293) / designo diamond white bright / Exterior: AMG Line / Interior: AMG Line / The new Mercedes-Benz EQC - the first Mercedes-Benz under the product and technology brand EQ. With its seamless, clear design, the EQC is a pioneer for an avant-garde electric look with trailblazing design details and colour highlights typical of the brand both inside and out. / The new Mercedes-Benz EQC (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures) (MB)

(UPDATE: Following the EQC launch event, Mercedes-Benz said that it's initial 200 mile range claim for the U.S. was incorrect and that it would reveal the exact figure closer to its on sale date. The EQC's rating on the European cycle, which results in a higher figure than EPA tests, is estimated at 280 miles, while the Model X mentioned above is rated at 259 miles.)

The EQC has a largely conventional design fronted by a grille and headlights incorporated with a black panel and accent lighting that Mercedes says will be a signature look for the EQ sub-brand. The interior is a similarly techy take on familiar Mercedes styling themes that includes dual digital displays, ambient light strips and unique key-shaped air vent louvers. Owners will be able to control many of its functions through a voice command system that wakes up when you say “Hey, Mercedes.”

EQC

Mercedes-Benz EQC 400 4MATIC, (BR N293) / Hightechsilber / Interior: Electric Art / Der neue Mercedes-Benz EQC - der erste Mercedes-Benz der Produkt- und Technologiemarke EQ. Mit seinem nahtlosen klaren Design ist der EQC ein Vorreiter einer avantgardistischen Elektro-Ästhetik mit wegweisenden Designdetails und markentypischen Farbakzenten außen wie innen. / Der EQC erhält das wegweisende Multimediasystem MBUX - Mercedes-Benz User Experience, ergänzt um zahlreiche EQ spezifische Inhalte wie beispielsweise die Anzeige von Reichweite, Ladezustand und Energiefluss. EQ optimierte Navigation, Fahrprogramme, Ladestrom und Abfahrtszeit lassen sich ebenfalls über MBUX bedienen und einstellen. / Der neue Mercedes-Benz ECQ (Stromverbrauch kombiniert: 22,2 kWh/100 km; CO2 Emissionen kombiniert: 0 g/km, Angaben vorläufig) // Mercedes-Benz EQC 400 4MATIC, (BR N293) / hightech silver / Interior: Electric Art / The new Mercedes-Benz EQC - the first Mercedes-Benz under the product and technology brand EQ. With its seamless, clear design, the EQC is a pioneer for an avant-garde electric look with trailblazing design details and colour highlights typical of the brand both inside and out. / The EQC features the innovative multimedia system MBUX - Mercedes-Benz User Experience - which has numerous EQ-specific functions such as the display of range, charge status and energy flow. EQ-optimised navigation, driving modes, charging current and departure time can also be controlled and set via MBUX. / The new Mercedes-Benz EQC (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures) (MB)

Although Mercedes-Benz is fervently working on fully-autonomous driving technology, the EQC will only come with driver assist features like automatic emergency brakes, adaptive cruise control and self-steering lane-keeping assist. It’s built-in navigation system is also optimized for electric operation, with routes taking range and charging times into account.

Pricing for the EQC will be revealed closer to its arrival in U.S. showrooms in 2020, but should be competitive with the I-Pace, which starts at $69,500.

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