Old Bay debuts hot sauce, sells out in an hour
{{#rendered}} {{/rendered}}Old Bay, owned by one of the country's largest spice companies, McCormick & Co., said in an announcement that the sauce is “tangy with a kick of heat, and that distinctive Chesapeake flavor." (Getty)
A new product from a famous Baltimore-based seasoning company made a sizzling debut on Wednesday when it sold out within an hour of being released.
OPRAH CLAIMS POPEYES CHICKEN SANDWICH HAS 'COMPETITION' AFTER TRYING 'REAL' MAINE LOBSTER ROLL
The Old Bay website temporarily crashed after eager buyers flooded the site to buy its new hot sauce, the company confirmed in a tweet. The seasoning seller thanked customers for being willing to “try something new” and joked that all the love “may have broken the Internet.”
{{#rendered}} {{/rendered}}CLICK HERE TO GET THE FOX NEWS APP
Old Bay, owned by one of the country's largest spice companies, McCormick & Co., said in an announcement that the sauce is “tangy with a kick of heat, and that distinctive Chesapeake flavor." The Baltimore Sun has previously described the seasoning, used for crab cakes, shrimp and beyond, as “more than a seasoning” but “a symbol of state pride" for Marylanders and even those in surrounding areas.
CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER
{{#rendered}} {{/rendered}}The Delaware News Journal said Delaware is second in terms of online interest in Old Bay as measured by search trends.
The hot sauce will be restocked soon online, and will be on sale over the next month at stores such as Acme, Giant, Food Lion, Martin’s, Safeway, Wegmans and Weis, for a limited time, the company said. (McCormick & Co.)
Customers who snagged some of the precious sauce began reselling it online almost immediately, charging anywhere between $50 to $200, The Virginian-Pilot reported. A 10-ounce bottle has a suggested retail price of $3.49, according to the company.
FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS
{{#rendered}} {{/rendered}}The hot sauce will be restocked soon online, and will be on sale over the next month at stores such as Acme, Giant, Food Lion, Martin’s, Safeway, Wegmans and Weis, for a limited time, the company said.