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Peeps’ return from its months-long hiatus has included a hodgepodge of new products like makeup and cereal. Now, the candy brand is releasing a soda.
On Thursday, Pepsi announced it was partnering with Peeps for a new, limited-edition soda.
According to the announcement, the Pepsi x Peeps drink "combines the crisp, refreshing taste of Pepsi cola with the pillowy-soft and sweet Peeps Marshmallow flavor." The soda’s 7.5-ounce mini-cans will come in three colors: pink, blue and yellow, just like Peeps’ signature marshmallow chicks.
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Pepsi announced Thursday that it has partnered with Peeps to release a limited-time marshmallow-flavored soda. (PRNewsfoto/PepsiCo)
The drink will only be available for a limited time, but fans won’t be able to pick up the soda in the grocery store. Instead, they’ll have to enter the companies’ #HangingWithMyPEEPS sweepstakes.
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Until March 31, fans can post pictures of themselves on Twitter and Instagram "enjoying their favorite springtime activities -- in a safe, socially distant manner," the announcement said.
Fans should also tag Pepsi and include the hashtags #HangingWithMyPEEPS and #PepsiSweepstakes in their post, to enter.
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According to the sweepstakes rules, Pepsi will award 10 grand prizes, which include special edition three-packs of the soda. The company will also award 3,160 first prizes, which will include three cans of the Pepsi x Peeps soda, as well as a five-pack of Peeps marshmallows, the rules said.
The Pepsi x Peeps soda will come in yellow, pink and blue 7.5-ounce cans. (PRNewsfoto/PepsiCo)
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"After what has been a very difficult year, many consumers are looking for new things to smile about," Todd Kaplan, Pepsi’s vice president of marketing said in a statement. "So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola."