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Retired Army paratrooper creates easier way to eat cereal
By Anita Roman, FOX 10, Anita Roman, FOX 10
Published February 16, 2017
(FOX 10)
A retired Army paratrooper and now artist has tested an entirely different set of skills and turned a simple cereal bowl into something even better: Cereal A GO!
"Remove the lid, squeeze the handle, milk goes into the bowl," Jesse Fairchild said. "With one hand, eat a bowl of cereal, or with two."
If necessity is the mother of all invention, Jesse Fairchild could be onto something.
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"Necessity in the middle of the desert driving from Las Vegas to Los Angeles in the middle of the night, I saw there was only fast food," he said.
That's when Fairchild had a vision -- Cereal A GO! His original sketch from November of 2006 is a reminder of how far he has come in the past 10 years.
"Cereal A GO! is the world's only package that can combine a liquid and solid and one utensil ready to go anywhere to provide a meal where otherwise a meal wouldn't be provided," he said.
Fairchild has met with executives at Kellogg's, spoken to General Mills, Post and Malt-O-Meal. Cereal A GO! is patented, trademarked, service-marked and copyright protected.
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"That's what's patented about it because all the other patents out there try to mix the substances, but they have forgotten to put a spout that goes from one container to the next," he said.
Inside the cup of Cereal A GO! is a message, a mantra that Fairchild has followed for over a decade. He's hopeful his passion for simplicity, ease and an environmentally conscious cereal container will become reality.
For more information, check out Jesse Fairchild's Kickstarter campaign.
https://www.foxnews.com/food-drink/retired-army-paratrooper-creates-easier-way-to-eat-cereal