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Snorting chocolate the next quick energy craze?

Published September 27, 2017

Fox News
Coco Loko

Coco Loko could be the next biggest energy supplement. (iStock)

What's the newest buzz-inducing trend?

It could be chocolate that you snort.

Legal Lean, an Orlando-based supplement company, created Coco Loko, a cocoa powder that includes gingko biloba, taurine and guarana — ingredients normally found in energy drinks.

Nick Anderson, 29, founded Legal Lean after he heard about the chocolate snorting trend in Europe. He was feeling a bit adventurous and purchased the powder to give it a try.

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"At first, I was like, is this a hoax?" Anderson told The Washington Post. "And then I tried it and it was like, okay, this is the future right here."

With Anderson’s interest piqued, he invested $10,000 to create his own snortable chocolate product.

Anderson says a user feels the effects of the powder for 30 minutes to an hour, saying its “almost like and energy-drink feeling, like you’re euphoric but also motivated to get things done.”

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Doctors are still perplexed by this product. Dr. Andrew Lane, director of the Johns Hopkins Sinus Center, told the Post “There’s no data, and as far as I can tell, no one’s studied what happens if you inhale chocolate into your nose. When I mention it to people, nobody’s ever heard of it.”

The product has yet to be approved by the U.S. Food and Drug Administration.

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