Starbucks' limited-edition 'Cat Paw Cup' sparks in-store brawls in China
Starbucks released a limited-edition 'Cat Paw Cup,' a double-walled tumbler that looks like a cat's paw when filled. When the mug sold out within a day, customers resorted to fighting in the stores to get theirs.
Talk about a cat fight.
Several customers in China were caught on camera engaged in physical altercations over Starbucks’ limited-edition “Cat Paw Cup.” In a video taken at a Starbucks store in Xi’an, three people – reportedly scalpers – were seen pushing and pulling at each other’s clothes. In another store, a man was seen pushing, and possibly taking a swing at another customer in line.
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Customers started to line up for the release the night before. (Starbucks)
The see-through double-walled tumbler mug was designed so the interior cup, which is a slight pinkish color, is in the shape of a cat’s paw that becomes visible when liquid is poured.
The $30 limited-edition mug first went on sale Tuesday in select stores throughout China and sold out the same day, Delish reported. Customers started to line up for the release the night before.
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However, because of the high-demand of customers who wanted to get their paws on one of the cups, Starbucks made 1,000 of the cups available for purchase online for Chinese consumers. These reportedly sold out in less than a tenth of a second, according to Delish.
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Starbucks put up the remaining 3,000 cups for sale online on Friday. That batch reportedly sold out in under one second.