Reese’s is adding a new old candy bar to its repertoire – the age-old fan-favorite Hershey’s Take5. (Hershey's)
Like a caterpillar into a butterfly, this favorite candy bar is getting a whole new look and name.
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Reese’s is adding a new, yet familiar candy bar to its repertoire — the age-old fan-favorite Hershey’s Take5.
It’s also going from Hershey’s Take5 to Reese’s Take5 to remind all that the peanut butter inside the bar is not just any peanut butter – it’s Reese’s peanut butter. (Hershey's)
The Take5 bar, which was released in 2004, is a Hershey’s chocolate bar layered with pretzel, caramel, peanuts and peanut-butter and coated in Hershey’s chocolate. However, after being praised for its sweet-and-savory flavor, it was also criticized for its ho-hum wrapping, receiving 24th place out of 50 in the Los Angeles Times’ candy bar power ranking.
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Well now, the candy bar has a new look and a new name – which might push it into the top-ten spot.
Its old, less-vibrant black wrapper, with close-up pictures of the ingredients that make up the bar, has now been replaced with Reese’s signature blinding orange, and a simple profile of the candy bar showing its sweet insides.
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It’s also going from Hershey’s Take5 to Reese’s Take5, to remind all that the peanut butter inside isn't just any peanut butter — it’s Reese’s peanut butter.
That’s not the only thing changing in the candy-bar world. Last month, Hershey’s announced it would be redesigning its iconic chocolate bar for the first time in 125 years to include emojis on each of the 25 rectangles.