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Because 2020 is already one of the most bizarre years on record, and also because they know we won’t really bat an eyelash, TGI Fridays has nominated a potato skin for president.
The casual restaurant chain, headquartered in Dallas, announced on Thursday that one of its potato skins — sorry, the Potato Skin — has announced its candidacy to become leader of the free world.
“POTUS? Or POTATUS?” the restaurant chain asks. “You decide.”
A spokesperson for TGI Fridays said the stunt was designed to remind customers to "put their differences aside" and focus on their similarities — namely, their fondness for appetizers. (TGI Fridays)
“He’s always been a potato for the people, if that makes sense,” added the Potato Skin’s “campaign manager” Sara Bittorf, also TGI Fridays’ chief experience officer.
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“I mean, it’s 2020. It could happen,” Bittorf remarked in what was likely intended as a lighthearted joke, and not a foreboding statement designed to cast more of a general uneasiness on an already-uneasy populace.
A spokesperson for TGI Fridays confirmed in an email that the Potato Skin’s campaign, which, again, seems entirely plausible in 2020, is designed to remind customers to “put their differences aside” and to focus on their similarities — superficially, their shared fondness for appetizers.
Anyone willing to support the candidate and "join the party" — i.e., sign up for TGI Fridays' rewards program — will also earn a free appetizer.
“I mean, it’s 2020. It could happen,” said the Potato Skin's "campaign manager" (TGI Fridays)
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Apparently, this is also the second time TGI Fridays has attempted such a stunt: In 2016, the same Potato Skin is said to have run a “surprisingly strong campaign,” by TGI Fridays’ own account.
More information about TGI Fridays' latest campaign can be found at www.PotatoSkin4President.com.