$3G 'Jesus Shoes' filled with holy water sell out within minutes
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That’s a holy lot of money.
A limited-edition sneaker, which is filled with holy water in the soles and blessed by a priest, sold out within minutes of its debut, despite each pair costing a whopping $3,000.
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Brooklyn-based creative label MSCHF is responsible for releasing the shoe, which is a pair of all-white Nike Air Max 97s -- though the design is in no way affiliated with Nike -- that have been injected with holy water sourced from the Jordan River. The water, which is visible in the see-through sole, has some coloring added to enhance visibility, the shoe’s creator told Fox News.
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The kicks, succinctly called “Jesus Shoes,” also feature the Bible verse Matthew 14:25 — the passage describing Jesus walking on water — and a single blood drop to represent the blood of Christ.
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Among the other religious details are the frankincense-scented insoles, a crucifix threaded through the laces, and a red sole, which references the red shoes traditionally worn by past Popes.
The shoebox itself also displays an angel and a seal that resembles the official papal seal.
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The shoes, which were bought at Nike retail value by MSCHF designers before being re-designed, were part of a desire for the MSCHF brand to poke fun at collaboration culture.
“We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas,” head of commerce Daniel Greenberg tells the New York Post. “So we wanted to make a statement about how absurd collab culture has gotten.”
“We were wondering, what would a collab with Jesus Christ look like?” he added.
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Less than two dozen of the Jesus Shoes were made with no plans to create more, according to MSCHF. Although, Gabriel Whaley, founder of the brand, hinted there may be a “second coming” in the future.
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The MSCHF label releases new items every 2nd and 4th Tuesday of the month.