Roger Goodell addresses 'unacceptable' lack of diversity in NFL head coaching ranks after Brian Flores sues

Roger Goodell addressed diversity in the NFL’s coaching ranks in a memo to teams Saturday, days after the league said claims made in Brian Flores' class-action racial discrimination lawsuit were "without merit."

The NFL commissioner underscored the league’s commitment to diversity but said the lack of racial equity in the coaching ranks was "unacceptable." As of the weekend, the Pittsburgh Steelers’ Mike Tomlin was the lone Black head coach in the league. 

Ron Rivera of the Washington Commanders and Robert Saleh of the New York Jets are the other minority head coaches in the league. Rivera’s parents were Puerto Rican and Mexican and Saleh is of Lebanese descent and a practicing Muslim.

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"Racism and any form of discrimination is contrary to the NFL’s values," the Goodell memo states. "We have made significant efforts to promote diversity and adopted numerous policies and programs, which have produced positive changes in many areas, however we must acknowledge that — particularly with respect to head coaches — the results have been unacceptable."

"We will reevaluate and examine all policies, guidelines and initiatives relating to diversity, equity and inclusion, including as they relate to gender. We are retaining outside experts to assist in this review and will also solicit input from current and former players and coaches, advocates and other authorities in this area. Our goal is simple: make our efforts and those of the clubs more effective so that real and tangible results will be achieved.

"We understand the concerns expressed by coach Flores and others this week. While the legal process moves forward, we will not wait to reassess and modify our strategies to ensure that they are consistent with our values and longstanding commitment to diversity, equity and inclusion. In particular, we recognize the need to understand the lived experiences of diverse members of the NFL family to ensure that everyone has access to opportunity and is treated with respect and dignity."

Goodell also addressed claims Flores made about allegedly being offered thousands of dollars to lose games while he was with the Miami Dolphins in 2019, a claim the team emphatically denied.

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"We also ask to take seriously any issue relating to the integrity of NFL games," Goodell said. "These matters will be reviewed thoroughly and independently. We expect that these independent experts will receive full cooperation from everyone associated with the league or any member club as this work proceeds.

"There is much work to do, and we will embrace this moment and seize the opportunity to become a stronger, more inclusive league."

Flores filed the lawsuit against the Dolphins, New York Giants, Denver Broncos and the NFL. He claimed to receive "sham" interviews while seeking the Giants and Broncos jobs and alleged he was only being interviewed by teams so they could satisfy the Rooney Rule, which requires coaching interviews for minorities. 

While each team denied Flores’ claims, the NFL said the allegations were "without merit" but didn’t say if an investigation is forthcoming.

"The NFL and our clubs are deeply committed to ensuring equitable employment practices and continue to make progress in providing equitable opportunities throughout our organizations," the league said. "Diversity is core to everything we do, and there are few issues on which our clubs and our internal leadership team spend more time. We will defend against these claims, which are without merit."

On Saturday, Flores’ attorneys Douglas H. Wigdor and John Elefterakis put out a statement in response to Goodell’s memo.

"Unfortunately, immediately after Coach Flores filed the class action lawsuit, the NFL and various teams reflexively, and without any investigation, denied the detailed allegations set forth in the 60 page complaint. As a result, when we spoke to the national media the following day we made clear that the NFL should view this class action lawsuit as an opportunity to engage in real change and confront the obvious reality," the statement read.

"The statement made today by the Commissioner is, on the surface, a positive first step, but we suspect that this is more of a public relations ploy than real commitment to change. For too many years, the NFL has hidden behind the cover of foundations that were supposed to protect the rights of Black players and coaches, as well as law firms and experts that purport to be unbiased and independent, but are paid for by the NFL.  All the while, systemic racial bias has festered in the NFL’s front offices.

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"The NFL is now rolling out the same playbook yet again and that is precisely why this lawsuit was filed.  We would be pleased to talk to the Commissioner about real change, but unfortunately he has not reached out to us to engage in such a discussion. In fact, nobody from the NFL has reached out to us. Absent such a discussion followed by unbiased and concrete change, we believe that a court or governmental agency must order a federal monitor to oversee the NFL as the NFL cannot continue to police itself.