Tyra Banks to open new model theme park in 2019
Television host and model Tyra Banks plans to bring modeling to the masses with a new theme park venture.
Die-hard “America’s Next Top Model” fans, rejoice: Tyra Banks announced a big new project Tuesday that involves models, Mickey and Minnie Mouse, shopping and tasty eats.
The television host and model mogul aims to bring “modeling to the masses” with her latest venture, called Modelland, named after her 2010 series of young adult books based on her life.
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The 21,000-square-foot catwalk attraction launching later in 2019 is housed inside the Santa Monica Place shopping mall. Visitors will be able to engage with the poser world through multilevel ticketed experiences, restaurants and retail shops peddling Modelland merchandise, as well as items from other brands.
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Banks, a Los Angeles native, was inspired by Disneyland, having frequented the theme park throughout her early childhood.
She told WWD the “inclusive” project has been in the works for the last 10 years — and she hopes this will be the first of many locations.
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“I created ‘Top Model’ to expand the definition of beauty based on my own pain of being told ‘no’ that I couldn’t do something because I’m curvy or I’m black. My empathy for women in general increased through the experience. And now, with Modelland, I’m taking it 10 steps forward, giving people the opportunity to engage with the elusive world by opening it up to everyone. Men, women, families, all generations can come and enter this model world for a day, have a fun shopping experience, and an eventful meal.”