Amazon to increase Twitter advertising to $100M after pausing some spending: Report
Elon Musk says Apple resumed its advertising on Twitter this weekend
{{#rendered}} {{/rendered}}Amazon plans to increase its ad spending on Twitter in the near future after it reportedly paused some of its spending on the platform in recent weeks.
Amazon was one of many companies to pause some ad spending from Twitter following billionaire Elon Musk's acquisition of the company. Many of the companies have returned in the weeks since the chaotic purchase. While Amazon never fully pulled its advertising on the platform, it plans to increase its spending to $100 million per year once certain security measures have been met, according to the tech outlet Platformer.
Amazon is "planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company's ads platform, per a source familiar with the situation," wrote Platform editor Zoe Schiffer.
{{#rendered}} {{/rendered}}"Amazon continued advertising on Twitter throughout the recent turmoil, although some campaigns were paused," Schiffer later added. "The company is looking to increase its ad spend to $100m a year."
ELON MUSK SAYS TWITTER ‘HAS INTERFERED IN ELECTIONS
Tesla CEO Elon Musk and Washington Post owner Jeff Bezos. (AP Images)
News of Amazon's plans comes just a day after Musk announced that Apple had "fully resumed" its advertising on Twitter.
{{#rendered}} {{/rendered}}He now says Apple is Twitter's largest advertiser. Musk's relationship with the company appeared to be on the ropes last week after he claimed Apple was threatening to not only withhold ad spending but also remove Twitter from its app store.
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Musk ultimately met with Apple CEO Tim Cook at the company's California headquarters to smooth things over. Cook told Musk that removing Twitter from the app store was never on the table.
{{#rendered}} {{/rendered}}Cook's meeting with Musk came just a day before he flew to Washington, D.C., to meet with several Republican lawmakers who will soon take control of the House of Representatives.
Apple CEO Tim Cook arrives at the White House to attend a state dinner honoring French President Emmanuel Macron, in Washington, DC, on December 1, 2022. (ROBERTO SCHMIDT/AFP via Getty Images)
Ranking member Rep. Jim Jordan, R-Ohio, right, and Rep. Ken Buck, R-Colo., are seen during the House Judiciary Committee hearing titled Oversight of the Federal Bureau of Investigation, Cyber Division, in Rayburn Building Tuesday, March 29, 2022. (Tom Williams/CQ-Roll Call, Inc via Getty Images) (Tom Williams/Getty Images)
Rep. Jim Jordan, R-Ohio, was among them. He and others in his party have promised that big tech companies, especially social media platforms, will face increased scrutiny in the new Congress.
{{#rendered}} {{/rendered}}Last month, Jordan and 34 of his fellow House Republicans sent a letter to Meta CEO Mark Zuckerberg warning him of impending inquiries into how Facebook handled information that would have damaged President Biden's 2020 campaign, most notably Hunter Biden's laptop.