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Former Spice Girl-turned-fashion designer Victoria Beckham is being blasted over her latest eye-wear campaign, which features a “sickly skinny” model that some moms say is promoting eating disorders.

“This image is why my already tiny daughter thinks she needs to eat less,” one enraged mother wrote on Facebook after seeing the image of 29-year-old Lithuanian model Giedre Dukauskaite.

Beckham fielded a hailstorm of complaints across social-media platforms when she posted two shots of the model sporting a pair of over-sized specs from her Victoria Beckham Eyewear Spring Summer 2018 selection.

“Victoria I adore you, but with the exorbitant prices you charge for [your] clothing couldn’t you at least buy this model a sandwich for god’s sake?” one user wrote.

Reuters Victoria Beckham

Victoria Beckham has been criticized for her use of ultra-thin models in ads and on the catwalk before. The ex-Spice Girl has battled rumors in the past that she suffers from anorexia herself. (Reuters)

Another fan fumed, “[I] didn’t even notice the glasses. The model was the focus. Sickly skinny! Beckham should be ashamed promoting eating disorders. Her young daughter is heavier than her models. Shame.”

This isn’t the first time Beckham has been criticized for her use of ultra-thin models on the catwalk and in photo shoots.

The designer defended her choices back in 2015, saying her casting agents were in touch with the models’ agencies to ensure all the women were healthy.

Beckham, who is married to soccer great David Beckham, has battled rumors of suffering from anorexia herself.

This article originally appeared on the New York Post.