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For the first time in program history, Jackson State will be the center of the college football world. 

"College Gameday" announced earlier this week that it will head to Mississippi for the rivalry game between Jackson State and Southern in Week 9.  

Deion Sanders vs Grambling State

 Coach Deion Sanders warms up his team before the start of the first home game of the season against conference rival Grambling State University. (Aron Smith/Jackson State University via Getty Images)

The college football pregame show will be in Jackson, Mississippi, Saturday morning, bringing more eyes to a Jackson State program that has garnered attention under head coach and NFL Hall of Fame member Deion Sanders. 

DEION SANDERS THINKS HIS SON IS IN THE HEISMAN TROPHY RACE

Sanders said he first heard the news on Sunday while driving his car to the office. 

"I was excited, really excited," Sanders said Tuesday morning at his weekly media gathering, according to Mississippi Today. "But you gotta understand, I expect stuff like this. Why not us? You know lots of people wear that shirt that says: ‘Why not us.’ But they don’t believe what’s on the shirt half the time. 

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"You better believe it. Don’t just wear it. Believe it. I really think like that. I think, ‘Why haven’t you come yet?’ Thank God, they pulled the trigger. We’re blessed to have them. It’s phenomenal."

Shedeur Sanders with Deion Sanders

Jackson State Tigers quarterback Shedeur Sanders, coach Deion Sanders and wide receiver Travis Hunter during the SWAC Football Media Day on July 21, 2022, in Birmingham, Alabama. (Michael Wade/Icon Sportswire via Getty Images)

The Tigers are off to a 7-0 start under Sanders after landing Travis Hunter, the No. 1 recruit in the 2022 class, in January. 

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The prospect of "College Gameday" coming to town will be a chance for Sanders to sell his program further, and he is well aware of the opportunity.  

"I just hope we, as a city and as a school, understand the magnitude of what’s about to transpire," Sanders said. "I hope we do our homework as a city and come out and support ‘College GameDay,’ support what it is and then some. We need to put on for our city for real. Southern needs to be a big part of this as well." 

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Deion Sanders coaches against Campbell

Tigers coach Deion Sander during the Campbell Fighting Camels NCAA Division I championship game on Oct. 21, 2022, in Jackson, Mississippi. (Charles A. Smith/Jackson State University via Getty Images)

The rivalry between Southern and Jackson State dates back to 1929, with the Jaguars leading the all-time series 37-30. 

Jackson State ended an eight-game losing streak to Southern last season, winning 21-17 in Baton Rouge, Louisiana.